Don't bother with slush pages.
A slush page is normally a pointless page grouping put on their websites as an introduction. The page normally contains some sort of image on with a big click here to enter sign, or sometimes grouping don't say anything and just hope you will click on the picture to enter their site. Splash pages are fairly pointless and it is just creating more work for your visitor as they have to click the mouse button an extra time just to see the content of your site. By removing the slush page the visitor crapper get to see the best parts of your place straight away, without having to move for a pointless page to load.

Keep your navigation simple.
To put it simply if your navigation is too complicated and grouping don't understand how to get around your place this is a huge web design fault. If a visitor doesn't know how to navigate around your place they will get frustrated and end up leaving. Keep your navigation simple and try to avoid using scripts or complicated flash based menus, not all browsers support scripts, so some of your visitors might be missing out on important.

Keep your paragraphs reasonable readable lengths.
Although having lots of relative and informative content on your website is good, it is a bad idea to have the blocks of text to big. Not everyone likes reading and to such crapper deter a visitor. If you keep your paragraphs in reasonable lengths it is such easier for a visitor to read and absorb.

Use CSS for style.
Make sure your text is readable by using a standard font which is compatible with other systems. While some fonts may look beatific on your computer other grouping might not have that font installed. It is beatific web design practice to use CSS when building you site. CSS or Cascading Style Sheets are a amend artefact to set and adjust your websites font and size settings. The great thing about using CSS is that you crapper change the look of your whole place simply by redaction the one file.

Test how your place looks in other web browsers
When you are building your place and still in the web design stage it is important to check how it looks on other browsers, just because it looks fine in internet explorer doesn't mean it looks beatific on Firefox or Opera. A lot of grouping use alternative browsers and if the website looks like a complete mess then you will loose that visitor for ever. You crapper check your sites web design to make sure it complies with the web standards at the w3.org website. Validating your page will help to ensure it works right on other browsers.